The mobile phone advertisements or rather advertisements in
general are touching an all time high in terms of quality whereas the movies
are touching an all time low in same terms.
I was just watching the advertisements of airtel (friends
sharing one) and Vodafone (the one showing an elderly gentlemen and a boy who’s
his neighbor apparently).
These ads deliver the intended message in a beautifully
subtle way, Something that the movies are so desperately lacking ; I mean
mobile phone is not a status symbol in
India anymore, Even the rickhaw-wallas are having it, So this logic about
making senseless and loud movies for mass audience does not holds good.
The truth is that the
majority of film-makers are just not good enough to make sensible and though
provoking movies, Just a cursory look at the list of movies running in halls
this week leaves an avid movie-buff like me hopeless. All I have is a vulgar
comedy from the stable of “daily soap queen”, a remake of senseless south Indian
movie, a movie which claims to an art movie but serving nothing but gore and
shit and a barely concealed porn movie featuring a porn star with few other
wooden actors.
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