Search Engine

What’s the thing about search engines?

I mean it’s a good question to ask that how Google Inc earns its profit.

Google Inc is considered as a 700 pound gorilla that can take on the huge behemoth Microsoft Corporation.

Microsoft’s revenue is but obvious, Microsoft windows is something which has become a part and parcel of our life.

The reason for Google’s earning is ……hold your breadths         ADVERTISEMENTS!!

You can type Google adwords in Google itself and will know the answer; you can create your own ad in adwords and need to pay Google only if people click your ad.

So Google earns revenue by displaying ads related to your search criterion.

If you click the ad, the company which has placed the ad will pay Google.

Anyways this search engine thing props in my mind as I was installing free software in my system. I noticed that almost every other software (Freeware definitely and maybe some sharewares too)

It’s very frustrating that while installing the software you tend to click “I agree” on all the pop up screens and the last thing you knew your search settings are changed.

You know it only when you have to goggle something and see some stupid toolbar installed. Off course one can always un-install it from tools but it requires someone slightly geeky like me.

Nothing bad in trying to emulate Google and making its own search – engine, But to be honest none of these players have the resources available and they rely more on the fact that may be many  will not be able to change the setting and therefore have to content with new search engines only (besides cursing the software owner)